Last month, I talked about how to use Pinterest for web designers, and today we’re staying on a similar theme and talking about Pinterest marketing for brand designers! I am obsessed with all things branding/design/aesthetics, so this is such a fun topic for me!
I’m seeing lots of web and brand designers on Pinterest, which is so great because these industries are a natural fit for Pinterest marketing. I know a lot of web designers are also brand designers, which means you have even more content to share to the platform! If you offer both, be sure to also check out my Web Designer post.
You’ll notice they’re very similar since there’s a lot of overlap between the two industries’ Pinterest strategies, but readying through both is still helpful!
Why should brand designers use Pinterest?
There are three main reasons brand designers (and web designers) can thrive on Pinterest.
1. You offer a visual product/service. Pinterest is a visual search engine, so brands that have a visual component do really, really well on the site. As a brand designer, you create beautiful branding- logos, font, mockups, so you’re creating the perfect content to promote on Pinterest.
2. You likely also offer educational content. As a brand designers, you may also be creating education content (in the form of blog posts, TikToks, IG Carousels and Reels, YouTube videos, etc.) on things like brand design, brand identity, etc. and this kind of content does so well on Pinterest.
2. Your audience is on Pinterest. Pinterest is full of creative entrepreneurs and businesses looking for inspiration and resources to help them grow. I love going to Pinterest to look for font, colour pallets, logo ideas, info on how to brand my business, etc.
What can Pinterest do for your branding business?
Pinterest not only increases traffic to your website, but it also serves as an online portfolio, getting your visuals and educational content in front of an open and receptive audience. This can lead to
- More sales of your templates/digital products
- More clients
- More email list subscribers
- More social media followers
- Increased brand awareness and community building
- And more!
How to use Pinterest to grow your branding business
In this series, I’m not covering general Pinterest basics and am focusing instead on specific industry tips. For info on Pinterest 101, you can grab my free guide here.
As a quick overview though, you’ll want to:
- Create a business account
- Claim your website and related accounts
- Enable Rich Pins
- Fill out your profile
- Conduct keyword research (very important!)
- Create your Boards
- Create your Pins
Creating the right Boards
The first phase of your Pinterest content strategy is creating the right boards. As a brand designer, you’ll want to start off with two specific boards:
- one for all of your designs (this serves as a portfolio), and
- one for all of your blog/educational content (if you have a blog, which I highly recommend!)
From there, you can begin creating other boards related to your business.
You can create boards for different types of design elements (ex. colour pallets, logos, submarks, font), different services you offer/topics you cover (brand identity, brand voice, brand strategy, copywriting, etc.), moodboards, the styles of branding you specialize in (minimal, feminine, modern, etc.).
You want to focus the majority of your Board topics on the content you directly create, but you can also create some boards that aren’t directly related but that show off your aesthetic (this isn’t the right move for all industries, but since your business is so heavily reliant on attracting clients that love your vibe/aesthetic this can work really well for your industry).
Want to learn more about Pinterest Marketing? Grab your copy of 8 Essential Steps to Pinterest Success.
Creating your Pins
Next up, what should you be Pinning? We touched upon this a bit in the last section, but the main things you’ll want to Pin are …
- Any templates you offer.
- Your designs/moodboards/mockups
- Your blog posts/TikToks/etc. These are really great for reaching more clients, promoting your products/services and asserting yourself as an industry leader.
- Your services
- Leads/freebies to your email list
- Any courses/classes you offer
- Content leading to your IG/YouTube/Etsy shop/Shopify store.
Creating Idea Pins
Pinterest recently released their new Pin format, Idea Pins (formerly known as Story Pins), and they are really prioritizing them right now, so you definitely want to use them!
The following are some ideas I recommend for brand designers.
- Branding tips
- Client Projects (like a portfolio)
- Roundups (ex. favourite fonts, colour pairings, etc.)
- Pins summarizing your blog posts
- Behind the scenes of your design process.
You can learn more about Idea Pins and how to create them here.
Optimize your traffic from Pinterest
Pinterest is a traffic generator, but once you get this traffic to your site, you’ll want to direct it through your sales funnel so you can actually start making sales and getting clients.
Make sure you’re optimizing all of the traffic that comes to your site with calls-to-action to show your leads what next steps you want them to take. This can include prompting them to sign up for your email list, check out your services page, sign up for a discount on your templates, etc.
As you can see, Pinterest is an ideal platform for promoting your brand design business. It allows you to get your work in front of your ideal audience and attract clients/sell your products on auto-pilot!
Ready to start growing your design business with Pinterest? Head over to my services page to see how we can work together!
PIN IT FOR LATER!