2021 Pinterest Trends for Wellness & Lifestyle Brands



image of bath and wellness products including loofah, supplements, and face mask with text overlay that reads 2021 Pinterest Trends for wellness and lifestyle brands

Last week, I talked about how to use the Pinterest Predicts report to plan your 2021 Pinterest Marketing strategy. You can find that post here- it’s a great place to start if you aren’t familiar with Pinterest Predicts and how to use it effectively.

Since I specialize in working with wellness and lifestyle brands, I wanted to take a closer look at the 2021 trends for these niches. If you run, or run the marketing for, any type of business in these niches (whether that’s a product line, service provider, coach, etc.), these are the topics you’ll want to pay attention to and incorporate into your 2021 content and Pinterest strategy! (Plus, if you’re a wellness or home decor junkie like me, it’s fun to see what will be trending this year! I’m super excited about cool bathing rituals and Japandi style!).


After a year of staying at home, looks like we’re not willing to go back to a full makeup routine. Minimal makeup and natural skincare are taking the place of glam and makeup tutorials. 

Content ideas:

Face yoga video tutorials, Face mask recipe Pinterest stories, natural skincare blog posts.


By no means a new trend, manifesting has gone mainstream in the last few years, but it looks like it won’t be going anywhere in 2021!

Content ideas:

Manifestation meditations, manifestation journal prompts, how to manifest tutorials, manifestation podcasts, moodboard tutorials and templates.

Want more? Download my FREE Pinterest marketing guide here!


If 2020 was the year of scandiboho, 2021 will be the year of Japandi- a fusion of Japanese décor and Scandinavian minimalism. After the year we just had, it’s no wonder that we’re all going to be looking for ways to make our homes and soothing and streamlined as possible.

Content ideas:

Japandi styling tips, minimalist home décor DIY tutorials.


Is it any wonder that we’re all looking for a little more rest these days? In 2021, sleep is going to take front and centre in our wellness and self care plans.

Content ideas:

Bedtime yoga videos, sleep promoting essential oil recipes, evening routine blog posts.

Bathing rituals

In 2021, Pinners are going to be looking for more out of their baths than just some hot water and Epsom salts. Search results like spiritual cleansing bath, full moon bath, and deep soaking tub are set to trend.

Content ideas: 

Bath soak recipes, at-home hydrotherapy tutorials, bathroom décor posts, bath ritual posts.


Athleisure is set to get an upgrade this year. Athflow, which combines the comfort of athleisure with the professionalism of office clothes, is predicted to be the new go-to.

Content Ideas:

Athflow capsule wardrobe blog posts.

Charcuterie 2.0

While we all love a good charcuterie, the boards are going to be taken up a notch in 2021. Pinners will be searching for unconventional charcuterie themes like breakfast charcuterie, dessert charcuterie, and candy charcuterie. And I say, bring it on!

Content ideas:

Unique charcuterie ideas (in the form of blog posts, videos, and Pinterest stories), DIY cutting board tutorials, charcuterie themed gift guides.

Get a jump on this year’s hottest topics and see what everyone will be searching for this year with Pinterest Predicts! And for more on how to effectively use these trends in your marketing strategy, check out my post here.

Want more tips on creating and executing a killer Pinterest marketing strategy? Download my FREE guide here!

Ready to grow your business with Pinterest marketing? Check out my services page to see how I can help you flourish online with results-driven Pinterest marketing.



2021 Pinterest Trends for Wellness & Lifestyle Brands



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