Did you know…
89% of Pinners on Pinterest use it for purchase inspiration? and,
85% of US Pinners have made a purchase on pins from brands?
Often overlooked and under-utilized, Pinterest is an amazing way to improve brand awareness, increase website traffic, promote your products and services, and skyrocket your sales.
Often confused with social media platforms, Pinterest is actually a visual search engine.
Want more? Download my FREE Pinterest marketing guide!
Why is this important?
Because people are coming to Pinterest to search for ideas- they’re in discovery mode and they’re actively looking for products, solutions, and inspiration.
Couple that with the fact that 95% of Pinterest searches are unbranded, and you have an audience that is not only looking for something but is also openminded about what they’re looking for.
Another key factor that makes Pinterest an ideal platform for businesses is that Pinterest doesn’t want to keep their users on a screen but rather wants them to find the solutions and inspiration they need to go off screen.
That means that unlike social media platforms, which often aim to keep the user on their platform for as long as possible, Pinterest wants its users to find what they’re looking for, and then take action.
What does this mean for businesses?
More link clicks, more attention to your CTAs, and more follow through on purchases and sign-ups.
Want more tips on creating and executing a killer Pinterest marketing strategy? Download my FREE guide here!
Ready to grow your business with Pinterest marketing? Check out my services page to see how I can help you flourish online with results-driven Pinterest marketing.