This week, we’re talking about my favourite niche: Pinterest for bloggers!
Long before other businesses jumped on the Pinterest marketing bandwagon, bloggers were using Pinterest to drive (serious!) traffic to their sites. They’re the OG Pinterest users, and Pinterest continues to be a must-use marketing platform for bloggers, regardless of your niche.
A lot of businesses and niches can thrive on Pinterest, but there’s no niche, other than blogging, that I’d say HAS to be on Pinterest. Blogging and Pinterest go hand and hand, and if you’re a blogger and not utilizing Pinterest, it’s time to change that asap.
This post is part one of our Pinterest for Bloggers series. In this post I’m going to talk about what Pinterest can do for your blog and why it’s the perfect fit for bloggers.
In part two, I’ll get into the nitty-gritty and share exactly how to use Pinterest to grow your blog.
Looking for more? Grab my FREE Beginner’s Guide to Pinterest Marketing
Why Pinterest for bloggers?
Okay, so why is Pinterest such a beneficial platform for bloggers? Let’s take a closer look.
1. Pinterest drives website traffic.
The main benefit of Pinterest is that it drives traffic directly to your website, and for bloggers, website traffic and readership is HUGE.
Remember, Pinterest is a visual search engine, so users are going to the platform to search for what you write about (outfit ideas, recipes, travel itineraries, wellness tips, etc. etc.), and click through to learn more.
Social media sites, like Instagram and TikTok, are great for building community and engagement, but users typically aren’t leaving the platform to go to your site.
Pinterest on the other hand, is a website traffic generating machine, and for bloggers, more website traffic = more $$$.
2. You create consistent content.
All successful Pinterest accounts have one thing in common: a consistent supply of fresh content. This can be in the form of podcasts, photography, products, etc., but the best form of content for Pinterest is blog posts.
Pinterest favours accounts that consistently share new content because they want to ensure that their user base is getting new and fresh ideas when they’re searching on the platform.
As a blogger, you’re likely creating at least a new post weekly, and Pinterest absolutely loves this and rewards accounts that are able to put out new, fresh content.
You’re creating it anyway, so sharing it on Pinterest is an easy next step.
3. Your audience is on Pinterest.
Pinterest is a platform where people come looking for ideas, information, and inspiration. They’re there actively searching for recipes, home decor tips, outfit ideas, hair tutorials, travel inspiration, and more.
They’re not passively scrolling for entertainment, like they are on Instagram, they’re actively looking for ideas, inspiration, and tips, so they’re seeking out what you write about.
4. Pinterest is a top of funnel platform
Generally, if someone finds you on Pinterest, it’s the first time they’re “meeting” you. Unlike Instagram, which is more about engaging with and nurturing your community, Pinterest is great for brand awareness, meaning your content is being found by a new audience.
That makes Pinterest the perfect platform for free content (i.e. blog posts). Someone that’s meeting a brand for the first time likely won’t buy a product or sign up for an expensive course or service right off the bat because that “like-know-trust factor” hasn’t been built yet.
But they WILL click through to a website, and this website traffic is so valuable for bloggers.
Of course, once these visitors arrive on your site, you can funnel them towards your email list, LTK page, Instagram, shop, etc., but you also gain value simply from that very first step into the sales funnel (i.e. the website traffic).
5. You serve a global audience
Unlike some brands and businesses, bloggers (typically) aren’t tied to a specific location, and you can benefit from having readers anywhere in the world.
Pinterest is not great at location targeting (unless you’re running ads), so brands that aren’t tied to any specific location get the most benefit from the platform.
The bottom line?
The content you create (i.e. free and consistent) is exactly what Pinterest and Pinterest users are looking for, and Pinterest drives website traffic to your site (which is exactly what you are looking for!).
Convinced that your blog needs to be on Pinterest? Make sure you check out part two to learn how to grow your blog with Pinterest marketing.
Ready to see the website traffic roll in without any of the heavy lifting? Check out my services page to see how we can work together!
PIN IT FOR LATER