Pinterest is a powerful marketing strategy, and used properly it can do wonders for your business! Client leads, product sales, email list building, website traffic, and brand awareness are just a few of the many benefits you can expect from the platform.
But just like any platform, to see real success you need a solid strategy in place, and in this post we’re sharing 5 essential steps to creating a winning Pinterest Marketing strategy!
1. Set up a Pinterest Business account
Everything starts with the Pinterest business account. Just like Instagram, Pinterest offers both personal and business accounts, and you want to choose the business option so you can unlock all of the business features, including analytics, the ability to claim your website and get Rich Pins, Ads services, and more!
If you are currently using a personal account, you can convert it to a business account, or just start a new account.
2. Clarify your goals
Just like any marketing platform, Pinterest will only work if you know why you’re there and who you’re trying to reach. Pinterest is primarily used to increase website traffic, feed sales funnels, build brand awareness, and generate sales. Consider which are your top priorities (you can choose more than one!) and plan your strategy accordingly.
You’ll also want to hone in on your audience. Understand their wants/needs/interests/aesthetic will help you to reach and convert them.
3. Do your keyword research
Pinterest is a visual search engine, so good keywording and SEO are essential to seeing success on the platform. Proper keywording tells Pinterest who you are, what you’re offering, and who to deliver your content to. You can learn all about keywording here.
4. Pin fresh content consistently
Gone are the days when Pinterest wanted you to repin the same Pins over and over again. The Pinterest of today needs consistent, fresh content to see success. Essentially, you’re taking a quality over quantity approach.
Rather than posting 100 times per day (literally! This was a best practice from a few years ago), you’re focusing on anywhere from 3 – 15 fresh Pins/day, depending on the amount of content you have.
5. Take advantage of Pinterest’s new features.
Pinterest is continually introducing new features, and to get the most out of your Pinterest marketing strategy, you’ll want to experiment and see which are right for your business.
If you’re an e-commerce brand, you definitely want to take advantage of Pinterest’s e-commerce features (more on that here). If you’re a content creator or service-based provider, check out Pinterest’s newest Pin formats, Video Pins and Idea Pins.
Bonus Tip: Pinterest is a long game
Pinterest isn’t an overnight success kind of platform. To be successful, you need to understand that it’s a slower moving platform and that it needs to be included in your long term marketing strategy.
Because it’s a search engine, it typically takes 3-6 months to start seeing substantial growth, but after this time, things really pick up and the content you posted months before continues to drive results and traffic for you for months or even years to come!
Ready to grow your business with Pinterest Marketing? Learn more about how we can work together here!
PIN IT FOR LATER!