Pinterest is an amazing marketing platform.
You have a user base that is actively searching for what you have to offer (whether that’s a product, service, email freebie, blog post, etc.) and is ready to take action (in the form of a purchase, a lead, an email sign up, or simply a click to your website).
But to reap the benefits, you need to be using it right, and I see a lot of people consistently making the same mistakes, so in the post I’m sharing the 5 mistakes you’re (likely) making on Pinterest, and what to do instead.
1. You’re not posting fresh content
Regularly re-pinning (or “looping”) your Pins used to be an essential part of a good Pinterest strategy, but times have changed! Now, Pinterest wants to see new and fresh content, so rather than repeatedly sharing the same content over and over, prioritize putting out new content (blog posts, podcast episodes, photography, graphic designs, etc.).
2. You’re pinning more of others’ content than your own
Another former best practice used to be sharing a lot of third party content, i.e. pinning other peoples’ content, but this is also an outdated pracice that I see a lot of accounts still using.
Today, to see results, you want to focus primarily on Pinning your own content. You can still mix in some third party Pins, but make sure the bulk of what you’re sharing is your own.
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3. You aren’t creating multiple Pin graphics
Because a successful strategy requires a) fresh Pins, and b) an emphasis on your own Pins, you want to maximize the content you have by creating multiple Pin graphics per piece of content.
For each piece of content you have (blog post, product, freebie/lead magnet, podcast episode), you can create 5-10 Pin graphics. More graphics = more opportunities for your content to reach your audience.
4. You’re not using solid SEO and keywords
At its core, Pinterest is a search engine, and as with any search engine, you need good SEO to be successful. Using the right keywords helps Pinterest to understand what your content is about so it can share it with the people who are searching for what you have to offer.
5. You’re not playing the long game
Pinterest isn’t an instant gratification kind of platform. Just like you wouldn’t expect to rank on page 1 of Google after a month of SEO implementation, you can’t expect your account to take off.
Most accounts take 3 to 6 months to start seeing results, but your results begin to snowball once you start gaining traction. Unlike Instagram, where posts have a lifespan of a few days, your Pins will continue to generate traffic for months and even years to come, so the work you put in upfront continues to really pay off long term.
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5 Mistakes You’re Making On Pinterest
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