Are you working on growing your email list? Whether you’re an online business or brick and mortar, a product based business or service based, email marketing is a fantastic marketing channel for your business, and Pinterest is a great way to grow your list! In fact, it’s one of the main reasons businesses use Pinterest marketing!

So how can you use Pinterest to grow your email list?

Pinterest is an amazing platform for generating traffic to your website, but to actually benefit from this traffic, you want to guide your web visitors towards a certain action- in this case, signing up for your email list! So, you can use Pinterest to generate traffic that guides Pinners to sign up and join your email ist.

Here’s how.

Create a Lead Magnet

If you want people to sign up for your email list, you’re going to have to make it worth their while, and one of the best ways to do this is by creating a lead magnet, or opt-in offer. There are lots of different types of lead magnets, including ebooks, quizzes, workbooks, templates, etc., but the main thing is you want to create something of value that your ideal audience will want.

(Here’s mine!) Download my FREE guide to Pinterest Marketing!

Creating a landing page

While you’ll want to promote your lead magnet throughout your website (more on that below), you’ll also want to create a landing page that is solely focused on capturing sign ups (that was mine in the link above!).

Promote your lead magnet on Pinterest

As it pertains to Pinterest, creating pins promoting your lead magnet is one of the main avenues for getting sign ups. There are lots of great pin templates available on Creative Market and Canva designed specifically for promoting lead magnets, but you can also create your own. Point these pins towards your landing page.

Promote your lead magnet in your Pinterest description.

The first thing someone sees when they come to your Pinterest profile is your name and description, so capitalize on this real estate by using it to draw attention to your lead magnet. When I create Pinterest profile descriptions, I write a keyword rich summary of what the entrepreneur/business provides and who they serve, followed by a CTA for their lead magnet.

Here’s mine as an example:

Promote your lead magnet on your website

To capture as many leads as possible, you want to not only promote your lead magnet on its own but also promote it throughout all of your other content. This means that any piece of content you share to Pinterest will be an opportunity to get more email sign ups. Make sure that your lead magnet/email sign ups are being promoted in each piece of content you share to Pinterest (or whenever it’s relevant). This primarily means using CTAs on your blog posts to get people to sign up for your freebie. You can also promote it on your website via a pop up, your sidebar, your footer, etc.

Optimize your most visited web pages to capture leads

You’ll want to promote your lead magnet/mailing list throughout your website, but to really make sure you’re capitalizing on your Pinterest traffic, pay extra attention to promoting it on your most visited sites.

Check your Pinterest analytics to see which pins are getting the most outbound clicks and your Google analytics to see which web pages are getting the most traffic from Pinterest. Then, go through each of these pages to make sure your lead magnet/email sign up is being promoted throughout.

Promote your lead magnet via carousels, video pins, and story pins

Pinterest has expanded beyond the original static pin to offer new pin formats including carousel pins, video pins, and story pins. As with most platforms, Pinterest rewards users who use the new features, so promoting your lead through these formats is a great way to drive traffic and gain email subscribers.

For example, say you’re a health coach who created a lead on 5 Easy Ways to Incorporate Mindfulness into Your Day. You could create a story pin with a slide for each step, and at the end of the story, include a CTA with a URL for the pinner to go download your free guide for more information.

And that’s it! Email marketing and Pinterest marketing are both really powerful for growing your business and combining them is the perfect combo! For more tips, grab my free Pinterest guide!

Are you interested in Pinterest Marketing for your business? Let’s chat! Check out my services page to see how I can help you flourish online with results-driven Pinterest Marketing.